A CELEBRATION OF NOSTALGIA, BRIGHT FLAVOR, AND SUNSHINE DAYS.
This projects explores how a vintage-inspired soda brand can bottle the feeling of summer — fun, refreshing, and endlessly optimistic.
What would a soda brand feel like if it was born in a simpler, sunnier time?
✦
A CELEBRATION OF NOSTALGIA, BRIGHT FLAVOR, AND SUNSHINE DAYS.
What would a soda brand feel like if it was born in a simpler, sunnier time?
✦
This projects explores how a vintage-inspired soda brand can bottle the feeling of summer — fun, refreshing, and endlessly optimistic.
This is not just a soda.
It's a feeling you can bottle.
01. T H E B E L I E F
Made for good times
Lemon Jubilee began with a simple idea:
What if a soda brand could bring back the magic of summers gone by?
At it's core, this brand is rooted in:
celebrating the little joys
sun-soaked simplicity
nostalgia that feels uplifting, not old-fashioned
connections, laughter, and togetherness
✦
✦
✦
✦
The goal was to create something that feels like stepping into your favorite memory of summer.
02. T H E C L A R I T Y
The refreshing difference
This brand could have leaned into modern minimalism or overly sweet, candy-like aesthetics.
Instead, the clarity came from asking:
What should this brand feel like in everyday life?
The answer wasn’t “trendy” or “loud”. It was:
✦
genuinely nostalgic
✦
bright
✦
playful
✦
authentic
✦
✦
✦
✦
03. T H E I D E N T I T Y
A visual language of sunshine & soda
The identity system blends vintage advertising charm with modern polish.
Playful typographic curves, an iconic lemon icon, and a palette full of citrusy optimism create instant recognition.
Key elements:
custom wordmark with retro flair
iconic "made for good times" lemon
starburst motif
vintage-inspired typography
✦
✦
✦
✦
04. T H E W O R L D
Built to be shared & sipped
Lemon Jubilee is designed to exist across:
Every touchpoint is designed to feel like summer vacation in a bottle.
✦
✦
✦
✦
✦
✦
glass bottles & 6-pack carriers
diner menus & coasters
outdoor events & pop-up stands
merchandise & apparel
advertising & signage
digital & social media
✦
✦
✦
✦
✦
✦
05. T H E E X P E R I E N C E
Summer, bottled
Lemon Jubilee feels like:
It doesn't try too hard.
It exists to make life a little brighter.
✦
✦
✦
✦
✦
sunlight on your skin
lime popsicles & front porch swings
classic diners & road trips
laughter echoing across the backyard
that first icy sip on a hot day
06. T H E M E A N I N G
A final reflection
This brand was built from one belief:
"The little moments are what make like sweet"
Every design decision from the color palette to the starbursts — was made to capture that belief.
Nothing exists without intention.
Everything exists to spark joy.
✦
✦
✦
✦
✦
